A new look for the d’aucy international website!
With new content, an updated design, and translations into 7 languages, the new daucy-international.com website promises to provide our visitors with all the information they need.
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d’aucy rolls out its new identity worldwide
Maximising on-shelf visibility, differentiating our offer from competitor national brands and distributors, telling a stronger product story that communicates quality and naturalness - these are the key orientations of d’aucy’s new visual identity! This new identity was initially unveiled on the packaging of d’aucy products in France, and its roll-out has continued in recent months in all countries in which the brand is present, with appropriate adjustments made for each market.
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d’aucy communicates about its change of identity
Across the regions, the brand’s change of identity is being supported by a communication strategy that aims to reassure consumers loyal to d’aucy products. In summary, there is no change to taste, quality and price - only the design has a new look!
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A new “Healthy” range in Germany
In August 2020, the new line of d’aucy canned food hit the shelves in German supermarkets. The items are vacuum-packed, with zero salt, sugar, preservatives or added flavouring, and no juice when opened. The range includes original recipes such as quinoa duo, spelt and soya beans, as well as more traditional products such as sweetcorn, peas, and peas and carrots. German consumers will be delighted to find the ingredients they need to cook healthy, balanced meals. The combination of eye-catching recipes with a unique, modern design means this “slim” range of canned foods is sure to stand out on the shelves! Two sizes are currently available: 5 oz and 12 oz, to meet every need!
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